Prior to founding Finesse PR in 2003, Cheryl worked at advertising/PR and event marketing firms in the greater Madison and Milwaukee areas delivering counsel and expertise to businesses on a local, national and global basis. 

Cheryl is Accredited (APR) by the Universal Accreditation Board (UAB), holds a master of science degree in higher education administration and a bachelor of arts degree in communications with an emphasis in public relations. She actively continues ongoing learning & education to keep apprised of the rapidly evolving technological and social media landscape in order to help clients navigate the best social media resources for their individual communications needs.

A long-term member of the Public Relations Society of America (PRSA), Cheryl served on the Board of Directors of the PRSA - Madison Chapter and the University of Wisconsin – Whitewater Alumni Advisory Board. 

When not running Finesse PR, Cheryl spends her time cheering her children on the soccer pitch and in various theatrical pursuits. An eternal Aquaphile, she enjoys paddle boarding and boating on Wisconsin’s beautiful lakes.