Prior to founding Finesse PR in 2003, Cheryl worked at advertising/PR and event marketing firms in the greater Madison and Milwaukee areas delivering counsel and expertise to businesses on a local, national and global basis. 

Cheryl is Accredited (APR) by the Universal Accreditation Board (UAB), holds a master of science degree in higher education administration and a bachelor of arts degree in communications with an emphasis in public relations. She actively continues ongoing learning & education to keep apprised of the rapidly evolving technological and social media landscape in order to help clients navigate the best social media resources for their individual communications needs.

A long-term member of the Public Relations Society of America (PRSA), Cheryl served on the Board of Directors of the PRSA - Madison Chapter and the University of Wisconsin – Whitewater Alumni Advisory Board. 

When not running Finesse PR, Cheryl spends her time cheering her son, daughter & husband on the soccer pitch (and in various other athletic and theatrical pursuits). An eternal Aquaphile, she enjoys Wisconsin’s beautiful lakes & walking her feisty miniature Schnauzer year round.