Before founding Finesse PR in 2003, Cheryl worked at award-winning advertising/public relations and event marketing firms in
the greater Madison and Milwaukee, Wisconsin, areas, delivering counsel and expertise to businesses on a local, national and
global basis. 

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Cheryl is accredited (APR) by the Universal Accreditation Board (UAB), holds a master of science degree in higher education administration and a bachelor of arts degree in communications, with an emphasis in public relations. She actively engages in continuing education to stay apprised of the evolving technological and social media landscape to help clients
discern the best tools and resources for their specific communications needs.

A longtime member of the Public Relations Society of America (PRSA) and Institute of Food Technology (IFT), Cheryl served on the Board of Directors of the PRSA - Madison Chapter and the University of Wisconsin’s – Whitewater Alumni Advisory Board. 

When not running Finesse PR, Cheryl enjoys spending time with family and, as an eternal Aquaphile, can be found paddle boarding and boating on Wisconsin’s beautiful lakes.