The Business Driver Solution


Our proprietary Business Driver Solution is specially designed to drive more sales opportunities by reaching and communicating
with your ideal customers through targeted industry media. We use our proprietary Front-and-Center process to expand your credibility, grow your visibility and attract more business opportunities. The program will help you stand out and build opportunities to drive your business. Benefits for doing this work include:

  • Becoming the No.1 trusted brand in the food and beverage ingredients industry by getting positive exposure in the right places.

  • Positioning yourself as the go-to expert in the industry and solidifying your brand as the first choice for your customers.

  • Telling your unique story in a way that attracts customers and drives your business goals.

  • Getting professional guidance from industry-specific PR experts so that you’re seen everywhere that matters.

Bottom line, we’re going to help you stand out and build relationships so that you grow your business.


Gone are the days when corporations had one-way communication with their audiences. Now public relations is about building relationships and talking with customers. Finesse PR excels at just that.

We believe our clients can be memorable without sacrificing their ethics or the public’s trust and respect. We help make that happen by providing counsel and collaborating with you to:

  • Identify and capitalize on emerging opportunities to communicate with your target audience

  • Pinpoint your message, strategy and call to action

  • Support your business objectives and organizational goals to get you to the next level

  • Tell your unique story

  • Advance your cause

  • Generate goodwill


A Holistic Approach

Social media is a necessity in today’s world, in addition to the need for traditional communications and public relations. Finesse PR offers a variety of service capabilities and tools, including:

  • Communications and media audits

  • Content development

  • Crisis communications planning

  • Editing

  • Focused media relations

  • Media training

  • Monitoring and evaluation

  • News releases

  • Opportunity mining

  • Product launches

  • Reputation management

  • Research

  • Social media strategy and outreach

  • Special event and exhibition planning

    • Contests

    • Conference programs

    • Media functions/tours

    • News conferences

    • Speaker panels

    • Trade show PR/representation

  • Strategic public relations and planning

Most importantly, we will help you navigate and optimize the many tools available to best achieve your goals.